Our purpose is to make skills, education and employment accessible to every person, so they can create their own world of unbounded possibilities.
About The BUSY Group…
The BUSY Group is a not-for-profit organisation which presents 47 years experience as a community partner. With multiple business entities operating across 100+ locations Australia-wide and now in New Zealand and the United Kingdom, we offer an extensive range of employment services and programs, vocational training, apprenticeships, mentoring, Inclusive Employment Australia, specialist schools and allied health services.
Job Description
A bit about the role...
The primary function of this role is to plan, execute, optimise, and report on paid media activity across The BUSY Group’s brands. You will be responsible for full‑funnel performance strategy, technical implementation, and continuous optimisation to drive qualified leads and commercial outcomes.
Key activities include:
Manage and optimise paid campaigns across Google Ads (incl. Grants), Meta, and additional PPC channels such as LinkedIn, TikTok and Microsoft Ads.
Maintain strong control of CPL/CPA efficiency, bidding strategies, pacing and audience segmentation.
Develop full‑funnel paid media strategies, including campaign plans, budget allocations and testing roadmaps.
Lead structured A/B testing across ad copy, creative, audiences and landing pages.
Build and maintain GA4 + GTM tracking, ensuring accurate attribution, consistent UTMs and clean data.
Troubleshoot tracking issues and implement best‑practice measurement frameworks.
Create and maintain Looker Studio dashboards and deliver weekly insights and monthly executive reporting.
Analyse channel, audience and landing page performance to drive continuous optimisation.
Collaborate with Brand & Content, CRM and Web teams to align creative, messaging, automations and CRO initiatives.
Manage campaign workflow and task visibility within Asana.
This is a permanent full time position located at our Southport Head Office.
BUSY Benefits…
Paid Christmas shut down period - 3 days of paid annual leave
Additional day of leave - My BUSY day
Competitive salary
Paid Parental Leave, Retail Discounts
Training and Professional development commitment
Career progression and internal transfer opportunities
BUSY Benefits program
Employee Assistance Program
Flexible and Hybrid work options
Tools of the trade to support your individual role
Desired Skills and Experience
About you...
5+ years hands‑on experience managing performance media in multi‑brand or high‑volume environments.
Advanced proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn/TikTok Ads.
Strong technical capability in GA4, GTM, attribution models, event tracking and integrations.
Experience building Looker Studio dashboards and turning data into actionable insights.
Proven success in CPL reduction, conversion optimisation, audience scaling and budget pacing.
Strong ad copywriting skills and the ability to brief creative assets aligned to platform best practice.
Excellent communication and stakeholder management skills.
Ability to manage multiple brands, competing priorities and tight deadlines.
Google Ads and Meta certifications (or ability to obtain quickly).
Desirable experience with CRM platforms (HubSpot or Dynamics), automation tools (Zapier/Make), and CRO methodologies.
Next steps...
This role will actively commence recruitment from the date of advertisement. The closing date of this ad is dependent on the appointment of the role.
The BUSY Group is an organisation that prioritises the safeguarding of children and all vulnerable people by actively adopting strategies that embed a culture of zero tolerance for abuse of any kind. The appointment of successful applicants will be subject to satisfactory employment screening including criminal history and relevant working with children checks.
The BUSY Group is committed to achieving a diverse workforce and strongly encourages applications from First Nations People, veterans, people from culturally diverse backgrounds and people with disabilities.
